Learfield Sports Acquires Licensing Resource Group
June 20, 2014 at 4:38 AM (PT)
LEARFIELD SPORTS has agreed to acquire LICENSING RESOURCE GROUP for an undisclosed price. LRG offers licensing, merchandising and brand marketing services for college athletics programs; its Pres./CEO LEWIS HARDY and CFO GENE WANDLING will remain with the company, and no staffing changes are being made as a result of the acquisition.
LEARFIELD President/CEO GREG BROWN said, "The LRG team has done a terrific job serving its collegiate partners, and we are thrilled to have them join the LEARFIELD family. We are also excited to now offer a broader collection of services to our collegiate partners."
HARDY said, "We have a great team of people, and we are thrilled to now be joining LEARFIELD. We've worked hard over the years to build valuable relationships in the college marketplace and LEARFIELD will help us grow our capabilities in the coming years. LEARFIELD has a stellar reputation, and we are excited about this new chapter of growth for LRG."
BROWN said, "LEARFIELD, with its trusted relationships throughout college athletics, will provide additional resources and industry connections to help fuel future growth of LRG."