It's 'Soft Rock' For WWFW
June 23, 2014 at 5:20 AM (PT)
ADAMS RADIO/FORT WAYNE has launched "SOFT ROCK 103.9” on the recently acquired frequency that was home to Classic Rock WXKE. The move comes after a week of simulcasting WXKE “FORT WAYNE’s Classic Rock” on its new frequency at 96.5 and the old one 103.9.
PD ROBBIE MACK said, "I'm so excited for SOFT ROCK 103.9! There were a LOT of great songs that were abandoned by other stations in the market. We're changing that, and with this much variety, it'll be a great companion to have on all day at work".
The station also upgraded to a new tower and HD transmitter. MACK added, “the processing sounds incredible! Our engineers did a fabulous job building us another solid radio station.”
SOFT ROCK 103.9 is consulted by JIM RICHARDS of VALLEY-RICHARDS-DONOVAN.
Pres./CEO RON STONE said “We spent a great deal of time, starting in NOVEMBER, researching the market and determining what listeners really wanted. It was amazing to us how strong the response was for a Soft AC. We are very excited to fill this void for FORT WAYNE. The reaction has already been overwhelming.”