This Week's Merge: The Weight That Radio Talent Carry
June 25, 2014 at 4:47 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "Talent can be useful in building trust in the social space for stations. But don't wait until it's too late to use their influence to build the overall brand socially.
"ANGIE MARTINEZ departure from HOT 97 to POWER 105 is a great example of how they can take their influence -- not just on-air, but socially somewhere else."
MERGE is written to assist radio and records in the social and digital space.