Cumulus Lays Down New TRAX In Salt Lake City
June 25, 2014 at 6:52 AM (PT)
CUMULUS Classic Hits KENZ (CLASSIC HITS 101.9)/SALT LAKE CITY has evolved into Adult Hits as TRAX 101.9. The station says it, "features a fun mix of hits from the 70s, 80s, 90s, and more, without chatty DJs." The station is positioned as, “TRAX 101.9 Playing ... Stuff We Like,” and streams at www.trax1019.com.
The BOB & TOM Morning Show, formerly heard on KENZ, has returned to its original radio home in SALT LAKE CITY, sister KBER. Concurrently, the MICK & ALLEN Show moves from KBER mornings back to afternoons on KBER.
OM SUE KELLEY said, “We are extremely excited to bring this new format to SALT LAKE CITY on TRAX 101.9. TRAX 101.9 is irreverent, retro, full of attitude, and lots of fun. Every focus group of radio listeners tells us that what they want is a station that plays a variety of truly great songs of all genres, with less repetition and less clutter. We intend to fulfill that craving here in UTAH with TRAX 101.9!”