Michael Martin Named SVP/Programming And Music Initiatives At CBS Radio
June 30, 2014 at 9:04 AM (PT)
MICHAEL MARTIN has been named to the newly created position of SVP/Programming and Music Initiatives; it was announced today by EVP/Programming CHRIS OLIVIERO. He will continue to be based in SAN FRANCISCO where he serves as PD of Hot AC KLLC (ALICE@97.3) and Top 40 KMVQ. The appointment is effective immediately.
In this role, MARTIN will be CBS RADIO’s lead executive liaison with the music industry, labels, managers and artists across all formats, working hand in hand with the division’s format vice presidents and program directors. Additionally, MARTIN’s responsibilities will include the development and integration of music content across CBS RADIO’s live events and RADIO.COM digital platform. Dir./Music Initiatives CHAD FITZSIMMONS will report to MARTIN.
“MICHAEL has a deep understanding of radio and its audience, coupled with solid relationships in the business, and an unmatched enthusiasm for all things music,” said OLIVIERO. “As we continue to evolve our long-standing and mutually beneficial partnership with the music industry, having MICHAEL as our driving force and ambassador will produce immediate results for everyone involved. Plus he also likes to stay out late so this makes him even more qualified for the position.”