Sprint's 'Push Notification' Gooses NextRadio App Downloads
July 2, 2014 at 3:56 AM (PT)
The growth of NEXTRADIO's FM chip in smartphones exploded in the past month. Since the last report on JUNE 2nd (NET NEWS, 6/2), 130,000 more apps were downloaded, raising the total to over 580,000, Over 300 more radio stations were tuned in by users (making it over 9,500 FMs), who listened for over 625,000 hours -- an increase of 145,000 hours.
The key to the dramatic increase?
Two weeks ago, SPRINT sent a “push notification” to its customers’ phones telling them to check out NEXTRADIO.
According to the NEXTRADIO blog, that generated "a record 25,000 downloads in one day – over four times more than what the average daily rate had been – bringing the week to a close at nearly 50,000 downloads. The push notification is key for activating users who have never opened the NEXTRADIO app preloaded on their phones, or serves as a reminder to casual listeners . It also targets SPRINT customers with phones purchased before NEXTRADIO launched who have the ability to download and install it from the GOOGLE PLAY STORE."
SPRINT is also pushing consumer awareness by delivering promotional NEXTRADIO-enabled phones to 30 disc jockeys throughout the country. "The “seed phones” provide a seeing-is-believing experience to DJs who then promote NEXTRADIO to their listeners both on-air and through social media – encouraging their millions of listeners with SPRINT ANDROID phones and all HTC One M8 users to download and take advantage of NEXTRADIO."