MTV Unveils New Chart Based On Social Media Response
July 9, 2014 at 4:41 AM (PT)
MTV has unveiled a "Your MTV Top 20 chart," a global countdown-type list based on fan interactions with MTV’s online properties, including its websites, social platforms and apps, on over 60 MTV networks globally, MEDIAPOST.COM reports. The chart algorithm also incorporates data tracking “artist and song hotness” from THE ECHO NEST, a “music intelligence” outfit that was acquired by SPOTIFY earlier this year.
The chart will be updated every five minutes, the idea being that fans can basically “vote up” their favorite videos with more social sharing. Updates will continue until a final version of each week’s chart is published every MONDAY at noon ET.
“Music videos are hotter than ever and fans have a huge appetite for them across MTV’s platforms," VIACOM INTERNATIONAL MEDIA NETWORKS EVP/Music, Talent Programming and Events BRUCE GILLMER said. "They’re also highly competitive via social media when demonstrating their allegiance to their favorite artists … Your MTV Top 20 is a fantastic new vehicle for fans to interact with and view videos from MTV’s biggest global artists.”