Arizona Sports To Split AM-FM Simulcast, AM To Become ESPN Phoenix 620
July 10, 2014 at 12:32 PM (PT)
BONNEVILLE will split the present simulcast of Sports KTAR-A and KMVP-F (ARIZONA SPORTS 98.7)/PHOENIX, leaving the local lineup on the FM station and flipping the AM side to ESPN RADIO's full lineup as ESPN PHOENIX 620 on SEPTEMBER 15th. Both stations will continue to air play-by-play of ARIZONA CARDINALS, ARIZONA DIAMONDBACKS, PHOENIX SUNS, (the rebranded) ARIZONA COYOTES, and ARIZONA STATE UNIVERSITY football and basketball.
VP/Market Manager SCOTT SUTHERLAND said, “It’s the best of both sports worlds, as we’ll now be providing world-class local programming on ARIZONA SPORTS 98.7 as well as full time programming from the worldwide sports leader on ESPN PHOENIX 620.... This now gives our advertising community a chance to leverage the power of sports marketing from a local, national and even global perspective.”