WYLL Rebrands With 'Hope'
July 11, 2014 at 4:44 AM (PT)
SALEM Religion WYLL-A/CHICAGO has rebranded itself as "AM 1160 HOPE FOR YOUR LIFE," reports CHICAGOLAND RADIO AND MEDIA. The station has launched a new website at 1160Hope.com and has added new imaging voiced by KRISTIE MCINTYRE and morning host DARREN MARLAR.
GM JEFF REISMAN said, "This change represents a re-commitment by the station to our listeners that we will encourage them in their faith and equip them in their lives. While much of the programming will remain the same, the sound and mission of the station will focus on sharing the message of hope in JESUS CHRIST. This has always been a part of who are, but we're moving it to the forefront of our brand."