Westwood One Signs On To NextRadio
July 15, 2014 at 11:18 AM (PT)
WESTWOOD ONE has pacted with NEXTRADIO that enables all members of the U.S. Radio Industry to use advertising inventory to fund the Industry’s Sprint payments. NEXTRADIO is an app that enhances over-the-air FM radio broadcasts with album art, buy song and station information, and allows stations and their listeners to interact directly using a smartphone’s built-in features such as calendaring, find nearby, text messaging, visit website, and more.
Over the past year, broadcasters have been asked to commit dollars and/or inventory to fund the SPRINT NEXTRADIO INITIATIVE, which plans to sell at least 30 million FM receiver-enabled smartphones in the next three years. Broadcasters can meet their commitment by providing two minutes per station per day (MONDAY-SUNDAY, 6a-midnight). Westwood One will sell the spots on NEXTRADIO’s behalf and NEXTRADIO will pay the proceeds to Sprint. The participating broadcasters' donations will help to create the momentum needed to get FM receivers activated in the more than 300 million cell phones in the market today.
“We are confident that NEXTRADIO is a game-changer for the radio industry and will reignite growth,” EMMIS Chairman/CEO JEFF SMULYAN said. “The addition of WESTWOOD ONE to focus on the sales effort will allow companies to use ROS inventory to fulfill their pledges instead of writing checks. This gives every company an option.”
“As the leading network organization in radio today, we have always been on the frontlines in support of the industry," WESTWOOD ONE COO CHARLES STEINHAUER said. "This is an important initiative which will bring our medium forward and further allow listeners to engage with the compelling content the industry produces. We are happy to help."
WESTWOOD ONE is already working with several station ownership groups. Interested stations can contact firstname.lastname@example.org or (212) 419-2926 to participate.