Radio One Inks Exclusive Deal With Mediabase
August 15, 2006 at 1:20 PM (PT)
MEDIABASE, the airplay monitoring and research division of PREMIERE RADIO NETWORKS, and RADIO ONE, the largest African-American targeted broadcast company, announced today that they have extended their exclusive music monitoring contract. MEDIABASE will continue to serve RADIO ONE’s 71 owned and operated radio stations located in 22 Urban markets, reaching approximately 14 million listeners every week.
"RADIO ONE is, hands-down, the leader in its targeted radio formats," commented MEDIABASE President and PREMIERE EVP RICH MEYER. "We are grateful and appreciative to have RADIO ONE’s trust and support in such an important, strategic area as airplay research. We will continue to provide its programming team the best airplay data available anywhere."