iHeartRadio Adds AdsWizz Ad Insertion Technology
July 22, 2014 at 6:33 AM (PT)
CLEAR CHANNEL's iHEARTRADIO makes a big step toward monetizing its 50 million registered users by partnering with ADSWIZZ, an advertising technology provider for the digital radio and audio industries, to develop a new delivery insertion method for targeted ads in live broadcast radio streams with unique new capabilities.
CLEAR CHANNEL Pres./Technology and Digital Ventures BRIAN LAKAMP said, "After a thorough selection process, we¹ve been truly impressed by ADSWIZZ' unique set of technical capabilities and believe that ADSWIZZ' delivery network offers the best state-of-the-art technology to expand our offerings for advertisers, partners and consumers and align with our long-term vision to deliver unmatched services for our advertising partners. Having the ability to serve targeted ads simultaneously to specific digital users during a live radio stream across our 840 CLEAR CHANNEL stations nationwide on iHEARTRADIO presents a powerful platform for our advertisers and partners."
ADSWIZZ CEO ALEXIS VAN DE WYER added, "We¹re very excited to partner with a media powerhouse such as CLEAR CHANNEL that truly understands the power of digital and wants to leverage it to deliver the best experience for both the end-user and the marketers. We continue to be impressed by CLEAR CHANNEL's vision, unique assets and focus on quality."