This Week's Merge: Size Really Doesn't Matter
July 23, 2014 at 4:44 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "More and more we are watching everyday people make a difference, and or stand out socially without the stick and reach radio has. And one reason is because we now operate in a world where reach is not the same as influence.
"And perhaps that's not fully understood.
"There's this misconception that if a social platform or app doesn't have ZUCKERBERG-type numbers, it's not worth your brand's creative energy. But the danger in that thinking is missing the opportunity to touch fans, one at a time."
MERGE is written to assist radio and records in the social and digital space.