CBS Local Media Buys Eventful
July 23, 2014 at 12:19 PM (PT)
CBS LOCAL MEDIA has inked a deal to acquire EVENTFUL, a concert and live event discovery, listing, and recommendation platform with over 21 million registered users, for an undisclosed price.
CBS LOCAL MEDIA COO ANTON GUITANO said, “By offering audiences comprehensive local information all in one place, EVENTFUL has amassed an engaged community that is passionate about finding experiences that match their lifestyle and personal tastes. This strategy reflects that of CBS LOCAL MEDIA, making this union a terrific complement to our growing digital business. Broadcast and online audiences will now have more insight into more events. Simultaneously, we are thrilled to offer our clients more options to reach their target customer.”
CBS LOCAL MEDIA Pres. EZRA KUCHARZ added, “The large volume of content available to consumers has created an environment where they are looking for credible brands to aid in the discovery process. EVENTFUL’s talented and veteran team has created a best-in-class product that users have grown to trust. In combination with CBS LOCAL MEDIA’s assets and under the division’s leadership, we look forward to satisfying the increasing demand for customized event information regardless of how someone chooses to access it.”
EVENTFUL CEO JORDAN GLAZIER said, “We are excited to join the CBS LOCAL MEDIA team, which shares our vision for delighting local audiences with highly personalized content. I’m proud of the service that our team has built, and we look forward to working together to further innovate and expand our offerings to a substantially larger community.”