Leanne Sharman Tapped As Disciple Media COO
July 24, 2014 at 6:30 AM (PT)
DISCIPLE MEDIA, a music technology platform that enables artists to create deeper relationships with subscribing fans, has appointed former WARNER MUSIC INTERNATIONAL and NAPSTER U.K. senior executive LEANNE SHARMAN as its COO.
SHARMAN, who reports to DISCIPLE MEDIA Founder/CEO BENJI VAUGHAN, will be tasked with refining commercial strategy, building key commercial and rightsholder partnerships, establishing customer acquisition/retention strategies, leading deal implementation from signature to consumer launch and driving revenues across all areas of the business.
VAUGHAN commented, "LEANNE has long been a pioneer of developing digital business models and leading high-profile launches, with a particular track record of success with subscription services. Her commercial acumen, entrepreneurial zeal, experience working within the music industry, and in-depth understanding of digital music will add significant value as DISCIPLE MEDIA aggressively ramps up its commercial roll-out."
SHARMAN added: "I've been privileged to work at the forefront of the fast-paced digital music industry for almost 15 years, creating and implementing strategy from both an industry and a service perspective. In recent years, consumers have become much more educated about the benefits of subscription services, and I was immediately impressed by the huge potential for artists to create valuable new revenue streams through DISCIPLE's offering. I'm really looking forward to working with artists, labels, publishers and the whole DISCIPLE MEDIA team to help build the most compelling direct-to-consumer experiences possible."