How Talk Radio Got Squeezed Out Of Its Own Future
This Week's 'The Letter' From All Access News-Talk-Sports
July 25, 2014 at 4:58 PM (PT)
Where did it all go wrong? That's debatable, but listening into another radio company post-earnings release conference call got ALL ACCESS VP/News-Talk-Sports Editor PERRY MICHAEL SIMON thinking about how financial considerations exacerbated the already change-resistant industry's lack of foresight for the talk radio format.
The result is this week's provocative edition of his column "THE LETTER FROM ALL ACCESS NEWS-TALK-SPORTS." It's about how when the goal changed from winning to using stations for other purposes within a cluster, it sealed the ultimate fate of a format that desperately needed to retool itself and go where younger audiences had gone. And it's about how Internet delivery alone isn't enough to fix the problem. Read it now by clicking here.
Incidentally, as he notes in the column, SIMON has been one of the most outspoken and prescient commentators on radio in general and talk radio in particular, and one of the funnier radio columnists as well, Read his column every FRIDAY by clicking here or select "News-Talk-Sports" in your ALL ACCESS profile and it'll be e-mailed to you every week.