Report: Apple To Buy News-Talk App Swell
July 28, 2014 at 3:56 AM (PT)
RE/CODE is reporting that APPLE will buy SWELL, the iOS app that aggregates talk radio and podcast content into personalized streams, for about $30 million. The deal would include shutting down the app and integrating "much" of the SWELL team into APPLE, RE/CODE added.
SWELL, the slogan of which is "News Radio Rebooted," would be the latest in a series of acquisitions of content delivery services APPLE has made in recent months, including BEATS and BOOKLAMP.