Content And Marketing Deal Between Redskins, Washington Times Includes Radio Appearances
July 28, 2014 at 5:11 AM (PT)
A potentially controversial deal between the WASHINGTON REDSKINS and THE WASHINGTON TIMES making the newspaper a content and marketing partner of the NFL club includes radio appearances by the paper's sports reporters on the REDSKINS' own station, RED ZEBRA BROADCASTING Sports WTEM-A (ESPN 980)/WASHINGTON.
The paper reports that its writers, including THOM LOVERRO and ZAC BOYER, will offer commentary on "selected REDSKINS‘ radio and TV shows and also appear on the team’s online pregame show and the halftime shows." The team, in turn, will provide the paper with "commentaries and access to players, coaches and front office personnel that will be incorporated into the TIMES’ weekly guides, digital magazine and special sections."
TIMES Editor/VP of Content and Business Development JOHN SOLOMON alluded to questions of whether the paper can remain impartial in its REDSKINS coverage, saying, “The newspaper will retain its independent and probing coverage of the REDSKINS while adding new tools to prepare its readers for gameday, to move up their fantasy league chart and dive deeper into the football experience they love.”