Sun Broadcast Group Unveils New Logo, 2015 Slogan
July 28, 2014 at 7:09 AM (PT)
SUN BROADCAST GROUP has unveiled its new logo and its yearly theme for 2015, "Experience More." The syndicator has been using the slogan “Content That Picks You Up” for 2014.
CEO JASON BAILEY said, “Since the day we opened our doors in 2008, we have taken great pride in how we present our brand to the public. Our in house creative department designed the familiar ‘orange block’ a few years ago as we became a stronger, more solid partner to our clients. Today as the company prepares to take on exciting new initiatives that, I believe, will transform the industry, this new logo will connect all those elements together while still representing the strong, forward thinking company that we’ve become.”
Art Director JONATHAN RUIZ added, “While working on the rebrand, we wanted the new logo to have our familiar orange block somewhere in it, while still embodying the growth and evolution that the company is currently going through. We saw the opportunity to showcase the movement, progression and most of all, the fun, that SUN represents and I think we nailed it. I’m really excited to see the design finally taking shape across all media applications.”
Find out more at www.sunbgi.com.