The National Radio Talent System Adds 70 Students To The Radio 'Farm System'
July 31, 2014 at 5:10 AM (PT)
With the close of the KBA WKU RADIO TALENT INSTITUTE YESTERDAY (7/30) at WESTERN KENTUCKY UNIVERSITY in BOWLING GREEN, seventy aspiring broadcasters have completed this year’s four institutes of THE NATIONAL RADIO TALENT SYSTEM this SUMMER.
KENTUCKY BROADCASTERS ASSOCIATION Pres. GARY WHITE stated, “The KBA determined this to be a very worthwhile cause. We know we need to find and attract young people who have a desire to be in our industry today who can be our leaders of tomorrow. The KBA is proud to sponsor the second annual KBA WKU RADIO TALENT INSTITUTE at WESTERN KENTUCKY UNIVERSITY in BOWLING GREEN and to have been one of the first RADIO TALENT INSTITUTES in the NATIONAL RADIO TALENT SYSTEM.
BLOOMSBURG UNIVERSITY Confer Radio Talent Institute Sponsor KERBY CONFER stated, "As the institute began, there was a buzz of excitement among the students as they saw the roster of broadcasters teaching the sessions, from major stations in NEW YORK CITY, WASHINGTON, D.C., PHILADELPHIA, PITTSBURGH and across PENNSYLVANIA. The level of enthusiasm kept rising for the whole ten days as they visited with the broadcast teams and executives of the PHILLIES and the FLYERS, completed and passed their RAB sales training courses, and culminated in an outpouring of emotion for their teachers and the organizers. For me, it was very satisfying as I felt that we not only achieved the goal of jump-starting promising careers, but exposed a new generation of potential broadcasters to radio's unique ability to integrate with social media. I'm still getting thank you emails from the students. I’m excited to extend the NATIONAL RADIO TALENT SYSTEM to PENNSYLVANIA.”
“We received great support from industry leaders”, commented GEORGIA ASSOCIATION OF BROADCASTERS Pres. BOB HOUGHTON. “At the inaugural GAB RADIO TALENT INSTITUTE at the UNIVERSITY OF GEORGIA in ATHENS, students learned from many of the very people that do the hiring into our industry. These young broadcasters are engaged, talented and are developing a passion for our industry. I am thrilled we are doing this in GEORGIA, and it’s for the overall good of our industry; hopefully it will be done all over the country.”
The KELLAR RADIO TALENT INSTITUTE at APPALACHIAN STATE UNIVERSITY in BOONE, NC was made possible by the ART KELLAR FOUNDATION, with further support from the NORTH CAROLINA ASSOCIATION OF BROADCASTERS. NCAB Pres. LISA REYNOLDS commented, “Former students of the KELLAR RADIO TALENT INSTITUTE are working for broadcasters throughout the state. Our board members and member stations, who have experience with the institute, are very supportive of the work it is doing.”
NATIONAL RADIO TALENT SYSTEM Founder DAN VALLIE stated, “It’s a moving experience to see the caliber of broadcasters giving their time and sponsorship to teach these young people who have a passionate desire to have a career in radio and, after ten intense days, the students saying they wished it didn’t have to end. This is the talent incubator we need and the campus-to-career connection the student needs to get into broadcasting. While our industry is moving forward and embracing technology and social media, these young people will one day be in leadership and will combine tradition with technology in order to keep radio thriving. It’s still people that make the difference. I’m proud of the broadcasters and the universities that are making this happen.”
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