The Storm Report Partners With Warner Bros. Pictures
July 31, 2014 at 7:38 AM (PT)
Award-winning radio weather service, THE STORM REPORT, will partner with WARNER BROS. PICTURES and BENZTOWN to promote the upcoming feature film, “Into the Storm," which opens FRIDAY, AUGUST 8th in theaters nationwide. Through the marketing program, THE STORM REPORT and WARNER BROS. PICTURES will send “Into the Storm” prize packages and movie passes to 50 of THE STORM REPORT’s affiliate stations, which will then be able to offer sponsorships to local advertisers in their markets for local on-air and online contest giveaways of the prize packages and movie passes.
Throughout next week, a radio spot promoting “Into the Storm” will be embedded in THE STORM REPORT MINUTE, which airs daily on all 159 station affiliates of THE STORM REPORT.
BENZTOWN Pres. DAVE “CHACHI” DENES said, “We’re thrilled to work with WARNER BROS. PICTURES to promote their summer popcorn movie, “Into the Storm” through this creative team effort. We’re especially excited to offer THE STORM REPORT affiliates a perfect sponsorship opportunity to drive revenues for their stations and generate excitement around “Into the Storm”. It couldn’t be a better fit.”
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