CMA And iTunes Join Forces To Promote 'CMA Music Festival: Country's Night To Rock'
July 31, 2014 at 11:52 AM (PT)
COUNTRY MUSIC ASSOCIATION (CMA) and iTUNES will join forces to promote "CMA MUSIC FESTIVAL: COUNTRY'S NIGHT TO ROCK," which is set to air TUESDAY, AUGUST 5th at 8p (ET) on ABC-TV.
Beginning this WEEK, songs by CMA MUSIC FESTIVAL performers will be featured on a dedicated CMA MUSIC FESTIVAL station on iTUNES RADIO featuring artists from the CMA MUSIC FESTIVAL TV special.
Additionally, during the broadcast, viewers will be invited to visit a specially created CMA MUSIC FESTIVAL store at iTUNES.com/CMAFESTIVAL to purchase music from the artists appearing on the special.
“CMA is thrilled to partner with iTUNES on this multi-platform promotional program that not only supports tune-in efforts for our TV special, but also airplay and sales for the stellar lineup of artists featured in the show,” said CMA SVP/Marketing and Strategic Partnerships DAMON WHITESIDE. “We have created a powerful, integrated model to bring television, social media, digital radio, and retail together for the advancement of the Country music industry.”