Jim Davidson To Identify Radio Ad Threats During NAB Radio Show
August 16, 2006 at 3:07 PM (PT)
Advertising issues expert JIM DAVIDSON will identify some major threats to broadcast revenues at the WASHINGTON INSIDER LEGISLATIVE BREAKFAST, sponsored by HD RADIO, during THE NAB RADIO SHOW in DALLAS. The session will provide an insider's overview of attacks on specific radio advertising categories and what strategies broadcasters should use to thwart those attacks. Among the issues which will be examined are categories of products -- including pharmaceuticals and fast food -- that are threatened, how advertisers could be penalized, and how to answer critics who hold advertisers responsible for cultural problems.
The WASHINGTON INSIDER LEGISLATIVE BREAKFAST will take place on FRIDAY, SEPTEMBER 22 at the HILTON ANATOLE HOTEL.