WWCS/Pittsburgh To Switch From Fox Sports Radio To Yahoo! Sports Radio
August 11, 2014 at 11:04 AM (PT)
BIRACH BROADCASTING Sports WWCS-A (FOX SPORTS RADIO 540AM)/PITTSBURGH is dropping FSR and rebranding as YAHOO! SPORTS RADIO 540AM, using YSR's 24-hour feed. The changeover will take place SEPTEMBER 15th.
YSR CEO DAVID GOW said, “PITTSBURGH is a great sports town, and we are delighted to welcome WWCS to our affiliate base. We have been experiencing tremendous growth in 2014, adding affiliates in a large number of strategic markets, such as DETROIT, PHOENIX, ST. LOUIS, LAS VEGAS and RENO. We are confident our quality roster will also connect with the passionate sports fans of PITTSBURGH.”
WWCS GM SIMA BIRACH JR. said that YSR "stands out as a network partner, and the lineup is outstanding. We have found the entire team very collaborative and supportive of our growth, and look forward to an expanded connection with sports fans in the market.”