Adams Radio Launches Urban AC In Fort Wayne
August 18, 2014 at 6:58 AM (PT)
ADAMS RADIO has launched R & B and OLD SCHOOL B-96.9/FT. WAYNE,IN. ADAMS is using the translator W245CA, relayed from the HD3 channel of sister Top 40 WJFX (HOT 107.9).
Pres./CEO RON STONE said, "This may have been the largest hole in the market. FT. WAYNE has an AFRICAN AMERICAN population of about 9% of which no radio station served. I have been completely overwhelmed by the immediate response to the station. Everyone deserves a radio station that can embrace...and we have delivered one that listeners can be proud of."
The on air lineup will be TOM JOYNER in the Morning, PD BIG KESS Middays, DOUG BANKS PM Drive, and THE KEITH SWEAT HOTEL in the evening. KESS previously did Mornings at Top 40/Rhythmic WNHT (WILD 96)/FT. WAYNE.
KESS added, "The entertainment and music at B-96 is the best in the format. FT. WAYNE has never had an Adult Urban station and the market is going wild over this. We are two days into the station format and have already been live in the market with two events. It feels great to be back on the air and in a format designated to serve the community I love."