Scott Borchetta, Zac Brown Band, And The 'Mike & Amy' Show Accept 'Ice Bucket Challenge'
August 18, 2014 at 1:56 PM (PT)
BIG MACHINE LABEL GROUP (BMLG) President/CEO SCOTT BORCHETTA accepted the "ICE BUCKET CHALLENGE" issued to him by FLORIDA GEORGIA LINE.
The "ICE BUCKET CHALLENGE" requires the participant to douse themselves with buckets of ice water on video, posting that video to social media, and then nominating others to do the same. The challenge has become a popular initiative in an effort to raise awareness of AMYOTROPHIC LATERAL SCLEROSIS (ALS), often referred to as LOU GEHRIG’S DISEASE. Those who refuse to take the challenge are asked to make a donation to the ALS charity of their choice.
After accepting the challenge, BORCHETTA nominated THOMAS RHETT, JUSTIN MOORE and BRANTLEY GILBERT.
Additionally, SOUTHERN GROUND's ZAC BROWN BAND was nominated by HUNTER HAYES and clothing line VINEYARD VINES. The group completed the challenge and then went on to nominate JIMMY BUFFET and GARTH BROOKS among others.
ENTERCOM Country KWJJ/PORTLAND, OR morning show hosts "MIKE & AMY" were challenged by CBS RADIO Country KMLE/PHOENIX afternoon host DAVID DEAN. BLAKE SHELTON helped them fulfill the challenge by dumping a bucket of ice on MIKE's head.
Watch the videos here: