TuneIn To Offer Branded Channels For 60 College Sports Programs Via IMG College
August 26, 2014 at 10:23 AM (PT)
TUNEIN will offer individual branded channels for each of over 60 college sports programs represented by IMG COLLEGE, with the channels offering college football and basketball play-by-play plus pre-game and post-game shows, coaches' shows, and game replays. The expansion of IMG's presence on TUNEIN from last year's PAC-12 broadcasts to add 57 new schools includes FLORIDA STATE, AUBURN, FLORIDA, GEORGIA, MICHIGAN, KANSAS, TEXAS, VIRGINIA TECH, OHIO STATE, SOUTH CAROLINA, OLE MISS, and NEBRASKA. Basketball powers involved in the expansion include DUKE, KENTUCKY, KANSAS, GONZAGA, and PITT.
VP of Sales Strategy RICK BARAKAT said, “A large percentage of the college fan base lives outside the markets of their favorite school. For each of these teams and their fans, TUNEIN is essentially a flagship station covering the entire planet. This partnership is great for fans, alumni, and our school partners. It’s a huge advancement in distributing IMG audio content, and a strong complement to the existing streaming platforms of each school. We are thrilled to add this service to our existing portfolio.”
TUNEIN VP of Programming KEVIN STRALEY added, “Our goal is to bring the best and most comprehensive sports coverage to fans all over the world. By having more than 60 IMG COLLEGE schools on TUNEIN, each with their own 24/7 channel, we make it easy for fans to connect with their favorite teams and hometown announcers, and provide listeners with free, team specific programming from wherever they may be in the world.“