WNYC Launches Phase 2 Of '#smartbinge' PR Campaign For Podcasts With Eugene Mirman
August 26, 2014 at 11:02 AM (PT)
The second phase of NEW YORK PUBLIC RADIO News-Talk WNYC-A-F/NEW YORK's "#smartbinge" public relations campaign to promote its lineup of podcasts is launching TODAY (8/26) with comedian EUGENE MIRMAN (the voice of Gene on "BOB'S BURGERS") featured in videos and radio spots.
The initial phase of the campaign launched in JUNE; MIRMAN's new videos and radio spots offer "how to smartbinge" on WNYC's on-demand audio content and joke about other "bingeable" shows like "GAME OF THRONES" and "ORANGE IS THE NEW BLACK." The campaign, created with CATALDI PUBLIC RELATIONS and EYEBALL, is appearing on all WNYC platforms, including radio, web, and mobile as well as social media.