Triton Digital Rolls Out New Advertising Platform For Live And On-Demand Broadcasters
September 2, 2014 at 7:07 AM (PT)
TRITON DIGITAL has launched the new TRITON Advertising Platform (TAP). TAP is designed and built specifically to help audio publishers, such as broadcasters and internet radio services, increase monetization with solutions for both live and on-demand streaming.
TAP is an open platform that provides tools to better forecast available inventory and package it with audience data. Through ad targeting capabilities, both TAP LIVE (for traditional broadcasters) and TAP ONDEMAND (for internet-based audio publishers) increase the effectiveness of digital audio campaigns. TRITON customers already using the platform include CUMULUS, CBS RADIO, RDIO, and RADIOIO.
“Migrating to TRITON’s new TAP LIVE platform was simple and has already delivered excellent results,” said CBS LOCAL DIGITAL MEDIA Pres. EZRA KUCHARZ. “Because TAP LIVE is built specifically for audio, it is very intuitive to use, and the forecasting functionality has really enabled us to maximize our ad buys and target the exact audience that we want to reach.”
“There are very few players in the digital audio space with the history and experience of TRITON,” said RDIO COO MARC RUXIN. “So choosing TAP ONDEMAND was an obvious choice to make as it relates to helping us deliver smarter impressions to our customers.”
“Our new TAP solution takes inventory forecasting and targeted delivery to another level, making it smarter and more accurate,” said TRITON SVP/GM of Advertising BENJAMIN MASSE. “With TAP, both live streaming and ‘on demand’ publishers can be confident that their marketing partners’ digital audio campaigns are reaching the intended audience, making non-targeted or poorly-targeted impressions a concern of the past.”