CBS Local Media Names John Vilade VP/National Digital Sales
September 3, 2014 at 11:41 AM (PT)
CBS LOCAL MEDIA has named JOHN VILADE VP/National Digital Sales, effective immediately. Previously, he was VP/National Advertising Sales, Eastern & Central Regions for HULU.
VILADE will lead sales development and strategy for CBS’ digital assets associated with its TV and radio stations, as well as work directly with the executives in charge of sales for CBS TELEVISION stations (JIM SULLIVAN), CBS RADIO (MICHAEL WEISS) as well as CBS LOCAL Digital Media Pres. EZRA KUCHARZ in order to create and maximize opportunities for advertisers and drive revenue growth.
“JOHN is a well-respected executive with a deep understanding of how to build successful client and agency relationships by offering marketing and advertising solutions that resonate with brands and consumers,” CBS LOCAL MEDIA COO ANTON GUITANO said. “We are thrilled to have someone of JOHN’s caliber leading our digital sales efforts, capitalizing on the significant reach and scale of our portfolio of assets.”