Ticketmaster Acquires Eventjoy
September 11, 2014 at 11:16 AM (PT)
TICKETMASTER, a division of LIVE NATION ENTERTAINMENT, has acquired mobile-based, Do-It-Yourself ticketing platform, EVENTJOY. EVENTJOY's platform enables organizers to self-manage their events that covers ticketing, social marketing, analytics, and customer engagement tools such as embedded direct messaging and real-time notifications. In turn, attendees are provided with the market's most comprehensive mobile event experience with everything from venue maps to event schedules and messaging at their fingertips.
"We're always looking to expand TICKETMASTER into ticketing segments that we believe our leading brand and expertise can have a meaningful impact," LNE Pres./CEO MICHAEL RAPINO said. "The DIY space is one where we think EVENTJOY's leading mobile-first solution can be combined with the scale of our platform and distribution capabilities to deliver fans the best proposition in the market."
"My co-founder and I set out to create the best Do-It-Yourself ticketing product for event organizers and their attendees. By combining forces with TICKETMASTER, we can scale EVENTJOY to bring it to a global user base," EVENTJOY Co-Founder TODD GOLDBERG said. "We couldn't be more excited about joining the undisputed leader in ticketing, which will provide us with access to an unmatched, engaged event-going audience as well as incredible technical expertise and resources that will help us bring new innovation to market even faster."
"The ongoing investments we are making in TICKETMASTER's technology allow us to be more flexible in adding new products, services and features," TICKETMASTER NORTH America Pres. JARED SMITH said. "We demonstrated this capability when we revolutionized ticket resale with TM+ and we expect to have a similarly positive impact in DIY."