Zac Brown's Southern Ground Artists Enters New Partnership
September 22, 2014 at 11:56 AM (PT)
(l-r): Republic Records Founder/CEO Monte Lipman; BMLG Founder/Pres. Scott Borchetta; Zac Brown; John Varvatos
ZAC BROWN's SOUTHERN GROUND ARTISTS has formed a strategic partnership with BIG MACHINE LABEL GROUP (BMLG), REPUBLIC RECORDS, and JOHN VARVATOS RECORDS.
The deal includes future releases from ZAC BROWN BAND, with new music slated for SPRING 2015. "I think we got the dream together," said BROWN. "I sought out JOHN because of his execution as a brand master with VARVATOS -- I don’t think anyone’s in his league or arena in what he does. And the horsepower [BMLG and REPUBLIC] have in what they’ve done and to have all this together is a huge deal. It’s a big day to get it together, and an evolution of the band continuing to grow and to better ourselves."
BMLG will handle marketing, publicity, and consulting while SOUTHERN GROUND will retain its promotion team. This marks the first signing for VARVATOS RECORDS, who partnered with REPUBLIC beginning in FEBRUARY 2014 (NET NEWS 02/18).