WBGF Flips To Rock
September 24, 2014 at 5:53 PM (PT)
JVC MEDIA has flipped recently acquired Regional Mexican WBGF (RADIO LOBO)/BELLE GLADE, FL to Rock as 93.5 THE BAR. The station debuted with 24 hours of BUBBA THE LOVE SPONGE, as the bartenders and barmaids of JVC prepped the bar for a Grand Opening featuring 10,000 songs commercial-free.
93.5 THE BAR is set to serve up plenty of Mainstream Rock to add to the BUBBA in the morning mix, "always reminding our listeners to Rock responsibly. The best shots of '90s, 2K and current Rock will make up the menu and there will be plenty of homegrown music on tap too," notes the station.
Market Manager/EVP SHANE REEVE said, “This is the only place on the dial to hang out where there’s great music, good conversation and tons of fun! We’re doing radio the old-fashioned way, personality-driven, and the Happy Hours are going to be unbelievable!”