Word From Automotive News Marketing Seminar Has Auto Ad Budgets Increasing
September 26, 2014 at 3:58 AM (PT)
There should be some smiles in the Sales Department TODAY (9/26), as AD AGE reports, "several major auto brands will boost their marketing budgets next year to support busy model-launch schedules."
The news came out of the Automotive News Marketing Seminar in NEW YORK this week, where it was learned that AUDI, CHEVROLET and LINCOLN officials said spending would increase on marketing next year. AD AGE notes, "AUDI's 2015 marketing spend will grow by about 10% compared to 2014 levels, said AUDI OF AMERICA Dir./Marketing LOREN ANGELO.
"Our focus is clear: We still stay true to the platforms that have been successful for us, but we're putting more money with it," said ANGELO.
VOLKSWAGEN OF AMERICA VP/Marketing VINAY SHAHANI, said the company's budget next year will be slightly increased compared to this year.
CHEVROLET CMO TIM MAHONEY said the brand plans to boost its marketing outlay to support five vehicle launches planned for 2015.
LINCOLN Dir./Global MATT VANDYKE said the luxury division will also increase its marketing spending next year. "We're building the brand, we're growing the brand, we've got new products to launch. We're a challenger. We have to be smarter and scrappier than the next guy."