Blend And The Orchard Team Up On 'A New Kind Of Record Label'
October 2, 2014 at 11:51 AM (PT)
Music collaboration platform BLEND has partnered with distributor THE ORCHARD to offer its community of producers and musicians a digital distribution outlet via the official BLEND.IO label.
BLEND sees the addition of a record label as a natural progression of the expanding platform by providing everything a music producer needs in one place: inspiration, collaboration, record deals, and distribution. By partnering with THE ORCHARD, a music distributor that reaches hundreds of digital, physical and mobile outlets around the world, the BLEND.IO label is able to deliver music through a proven infrastructure to every digital music outlet.
BLEND has managed to democratize the music publishing process by allowing members to vote for their favorite pieces and engage with the music of their preferred producers. When a song or remix reaches a certain level of votes, it has a chance of being included in the label's lineup. This way, the decision of which pieces makes it to publication is not up to one executive but is made by a vote of peers.
"We don't want to be arbiters of taste," said BLEND's ALEX KOLUNDZIJA in a recent interview. "We want to see what's happening with the platform and if there's activity around certain projects we want to give those projects a bigger stage and the label and distribution deal allows us to do that."
BLEND.IO will develop up-and-coming talent as well established artists who are interested in new and innovative ways to connect, engage and create with their fans. Apart from the instant audience on BLEND, the label will support marketing and help the artists to monetize their work through distribution.
"We built the label arm to further inspire and empower our users and artists. We continue to see how our platform encourages personal connection as well as workflow and creativity, and with our new capabilities we'll be able to further foster these relationships and give even more back to the community," adds BLEND.IO label manager GUY LICATA.
BLEND is a BETAWORKS-backed startup for musicians and producers to connect and share in-progress tracks and collaborate. Users share music projects in their native (source) format.