Jacobs Media Honors Norm Pattiz As 'Most Innovative'
October 3, 2014 at 7:05 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen PODCASTONE Founder/CEO NORM PATTIZ.
JACOBS writes, "If you've never known otherwise, you may not even think about how much syndicated programming has changed the face of radio programming, personalities and content delivery. But in 1976, when NORM PATTIZ launched WESTWOOD ONE, there weren’t satellite receivers at every station, let alone FTP sites for distributing content. Syndicated programming wasn't common like it is today and it surely wasn't widely recognized as an effective advertising vehicle. But over the course of his 35 years at WESTWOOD ONE, PATTIZ played a major role in changing the game by growing the popularity of syndicated programming among listeners, while upping its value for advertisers. Today, it is a staple of the industry.
"Now he is on the front lines again, championing another new method for delivering audio content to consumers: podcasting. With PODCASTONE, PATTIZ has created a place where a star-studded group of hosts create compelling content about a nearly limitless variety of topics consumed by rabid fans. And where there is an audience, there are advertisers, with whom PATTIZ is working to educate about the value of podcasting, or as he calls it, on-demand audio."
For a full look at what PATTIZ, a true innovator, has to say, just click here.