WNRW, WLGX Set Bras Across The Bluegrass Campaign
October 3, 2014 at 2:49 PM (PT)
IHEARTMEDIA Top 40 WNRW (98.9 RADIO NOW)/LOUISVILLE and IHEARTMEDIA Hot Adult WLGX-F (100.5 MYFM)/LOUISVILLE are teaming up with ASHCROFT & OAK JEWELERS to kick off NATIONAL BREAST CANCER AWARENESS MONTH with the third annual BRAS ACROSS THE BLUEGRASS, a donation campaign benefiting the NATIONAL BREAST CANCER FOUNDATION (NBCF).
The event will raise funds and awareness for the NBCF while also showing the LOUISVILLE community’s support and solidarity against the disease. Listeners will be invited to drop off new or gently used bras at the donation location in the parking lot of OXMOOR MALL. ASHCROFT & OAK will donate $1 to the NATIONAL BREAST CANCER fFOUNDATION for each bra collected.
Listeners can also register to win a Survivor Pendant & Ring from ASHCROFT & OAK JEWELERS. Everyone who donates a bra throughout the week will be invited to the "Bra Bash" featuring WARNER BROS. recording artist BEBE REXHA, FRIDAY night, OCTOBER 10th at BAXTER'S 942. In addition, the bras will be displayed along Shelbyville Road in front of OXMOOR MALL as a show of support and reflection for all those in the LOUISIVLLE community that have been affected by breast cancer.
Last year, BRAS ACROSS THE BLUEGRASS strung nearly 5,300 bras along Shelbyville Rd,, resulting in a $7,100 donation to the NBCF. Now, in its third year, the goal is to stretch the SUTHERL;AND'S HARDWARE BOULEVARD OF BRAS all the way across the OXMOORE CENTER PARKING LOT.