Sony Latin CEO Afo Verde To Receive T.J. Martell LIfetime Achievement Award
October 14, 2014 at 2:00 PM (PT)
SONY LATIN Chairman/CEO AFO VERDE will become the first Hispanic record executive to receive T.J. MARTELL FOUNDATION’s LIFETIME MUSIC INDUSTRY ACHIEVEMENT AWARD
at the organization's ANNUAL HONORS GALA at NEW YORK's CIPRIANI, TUESDAY, OCTOBER 21st. LATIN pop music superstar CHAYANNE will present VERDE with the honor.
Thirty-year veteran AFO VERDE continues to nurture the careers of Latin music’s most popular entertainers, including SHAKIRA, RICKY MARTIN, MARC ANTHONY, CARLOS SANTANA, PRINCE ROYCE, PITBULL, ROMEO SANTOS, DRACO, CAMILA, CHAYANNE and the late ARGENTINIAN pop-rock legend GUSTAVO CERATI, of the iconic band SODA STEREO.
The ARGENTINA-born musical visionary joins the likes of music history-makers and past award recipients like STING, MOTOWN founder BERRY GORDY, visionary composer QUINCY JONES, DEF JAM founder RUSSELL SIMMONS and SONY Chief Creative Officer CLIVE DAVIS.
VERDE burst into the industry while still living in ARGENTINA, where he worked as a renowned composer and producer, creating a foundation for his unmatchable artist relations, business mindset and creative intuition, which he would later fine tune as a music executive. His artistry has garnered multiple accolades and international gold- and platinum-selling titles, which include GRAMMY, LATIN GRAMMY and PREMIOS GARDEL awards. Verde was also honored with the “Arranger and Producer of the Decade” for 1995-2005 by the KONEX FOUNDATION. He has been instrumental in expanding the LATIN IBERIA region and has cemented SONY LATIN’s position as a market leader, growing its portfolio and share exponentially via brand partnerships, sales, radio and touring, successfully ushering the record giant into the evolving digital entertainment arena.
Prior to being appointed as SONY LATIN CEO, VERDE served as President of SONY MUSIC SUR (ARGENTINA and CHILE) when he joined the record giant in 2005. He also held posts as Director of A&R for BMG ARGENTINA from 1996 to 2001. In 2013, VERDE was named LATIN AMERICA Chairman of IFPI, the voice of the recording industry worldwide, which represents the interests of 1,300 record companies from across the globe.
Other honorees at this year’s T.J. MARTELL FOUNDATION's 39th NEW YORK HONORS GALA include RED LIGHT MANAGEMENT President/CEO WILL BOTWIN and THE AGENCY GROUP President MARSHA VLASIC. YOKO ONE will be among the world-renowned celebrity award presenters.