Goodbye Rock, As WDQX Becomes Top 40 'Energy 102.3'
October 16, 2014 at 8:25 AM (PT)
Say goodbye to the format on ALPHA MEDIA Rock WDQX (102.3 MAX FM)/PEORIA, IL, which has rolled out a Top 40 approach this morning. The flip happened at 9a (CT), with the station announcing it will play 10,000 songs in a row, commercial-free.
“We’re very excited to add a Top 40 format with ENERGY 102.3 to our market-leading cluster of stations,” said SVP/Market Manager MIKE WILD. “It’s the perfect complement to our group and it rounds out the full spectrum of audience for our advertisers.”
ALPHA MEDIA VP/Programming PHIL BECKER commented, “Over the last few months ALPHA MEDIA has shown our commitment to locally programmed Top 40 stations. That focus is once again proven as we add WDQX to our Top 40 roster. A new ENERGY has come to PEORIA and it’s fully charged!”
Listen to the new sound here.