Pitbull Thanksgiving Performance At Dallas Cowboys Game To Benefit Salvation Army Red Kettle Campaign
October 20, 2014 at 6:29 AM (PT)
PITBULL's live performance during halftime of the DALLAS COWBOYS-PHILADELPHIA EAGLES Thanksgiving game on FOX, NOVEMBER 27th, will kick off THE SALVATION ARMY's annual RED KETTLE CAMPAIGN.
The halftime performance marks the 18th year the COWBOYS have partnered with THE SALVATION ARMY to launch the campaign, which raises millions of dollars throughout the holiday season. Donations help provide meals and shelter for families, Christmas toys for millions of children, in addition to numerous other social services programs year-round such as substance abuse programs, shelter and counseling for victims of domestic violence, and military veteran assistance.
"In order to become an iconic brand, you have to deal with one," says PITBULL "It's a true honor to partner with the DALLAS COWBOYS on such a special day as Thanksgiving, it's even more special to kick off the SALVATION ARMY RED KETTLE campaign, daleee!"
"It is really exciting to have PITBULL kick off the RED KETTLE CAMPAIGN this year. Not only is he a sensational performer with a global presence, but he also has a passion for the cause," said DALLAS COWBOYS EVP/Chief Brand Officer and THE SALVATION ARMY National Advisory Chairperson CHARLOTTE JOINES ANDERSON. "THE SALVATION ARMY's services impact millions of families and children in need, and our goal each year is to help spread that message and educate Americans that the funds raised during the RED KETTLE CAMPAIGN help THE SALVATION ARMY continue to do the most good."
THE RED KETTLE CAMPAIGN runs from Thanksgiving Day through Christmas Eve and is the largest and longest-running fundraiser of its kind. It raised $135.9 million last year alone, with more than $1.89 billion raised since the DALLAS COWBOYS Thanksgiving Day partnership began in 1997.
PITBULL is the newest addition to a list of RED KETTLE KICKOFF celebrity halftime performers including SELENA GOMEZ, KENNY CHESNEY, ENRIQUE IGLESIAS, KEITH URBAN, DAUGHTRY, THE JONAS BROTHERS, KELLY CLARKSON, CARRIE UNDERWOOD, SHERYL CROW, DESTINY'S CHILD, TOBY KEITH, LEANN RIMES, CREED, JESSICA SIMPSON, BILLY GILMAN, CLINT BLACK, RANDY TRAVIS and REBE McENTIRE.
In addition to giving online at salvationarmyusa.org or to the more than 25,000 traditional bell ringers, supporters can donate through the ARMY's text-to-give program. By texting the word "KETTLE" to 80888, donors can send $10 to the RED KETTLE CAMPAIGN.