LDR Interactive's Topic Pulse System Attracts Scripps-TV, WTOP
October 21, 2014 at 12:20 PM (PT)
LDR INTERACTIVE's TopicPulse Social Media Monitoring System has launched new partnerships with E.W. SCRIPPS TELEVISION and HUBBARD BROADCASTING News WTOP/WASHINGTON, D.C. TopicPulse is a real-time social media monitoring system for newsrooms and content producers, that scans social media including TWITTER and FACEBOOK, local message boards and news sources to track trending topics in a local market.
WTOP/WASHINGTON, D.C. partnered with LDR INTERACTIVE to bring TopicPulse to its “glass-enclosed nerve center newsroom” to track the social media engagement within the beltway. “TopicPulse has been a difference-maker and smart addition to our newsroom toolkit. The more information we have to track what our audience is interested in, the greater the opportunity is to better serve their needs, and TopicPulse helps us get there,” WROP and FEDERAL NEWS SVP/GM JOEL OXLEY said.
“We’ve been quietly deploying TopicPulse in major markets across the U.S. this year,” LDR INTERACTIVE CEO DANIEL ANSTANDIG said. “Whether you are creating content for a national TV show or a local market radio morning show, TopicPulse provides the real-time insights that on-air talent and producers need in an instant. It’s a secret weapon for content producers.”