Pandora's New Deal: Watch A Commercial, Get An Hour Of Music Commercial-Free
October 22, 2014 at 12:45 PM (PT)
PANDORA has launched a Sponsored Listening program that will enable user to hear one full hour of commercial-free listening if they first watch a one-minute commercial from beginning to end, RAIN reports. The new initiative just launched with two brand partners, FOX and SONY PLAYSTATION.
PANDORA users will initially see a banner ad with the message, “Watch this video to start your 1 hour of uninterrupted listening.” They click the video, watch it through, and the next hour is commercial-free. The offer is currently being released to 20% of PANDORA’s non-paying users
“Much of the time I’ve been here I’ve been focused on: What is the market telling us?"PANDORA VP/Digital LIZZIE WIDHELM told RAIN. “The biggest thing we’re hearing is that there’s a lot of noise, and advertisers are really interested in attention. This product, Sponsored Listening, is delivering on that ... One of the things that we believe strongly is that what’s good for the listener is good for the advertiser. Sponsored Listening delivers on that too. It’s a one-hour, uninterrupted sponsored opportunity.”