Boomio, A Snapchat For Music, Introduced
October 28, 2014 at 1:46 PM (PT)
A new service called BOOMIO, being described as a 'SNAPCHAT for music," was introduced today at CODE/MOBILE, according to technology website RE/CODE, and is reportedly fully licensed by all the major labels.
BOOMIO is a mobile app that lets you share a full-length, fully licensed version of a song, along with a personal message, with a friend or group of friends, who can stream the song only once before it "blows up." They can then share it with others, buy the track or send another song back.
BOOMIO was developed by SEATTLE resident PJ PEDRONI who got the idea for the app while watching his friends try to promote their music on FACEBOOK.
“I just thought there must be a better way to share music, with the whole song,” said PEDRONI “BOOMIO is the first social music network. Like INSTAGRAM has done for photos and FACEBOOK has done for friends and family, we want to do for music.”
Users can peruse through the top five trending songs for every major genre, or they can search by new music, category, artist, song or album.
As RE/CODE explains: "Recipients get a notification, called a 'boom,' when they receive a song. After they’ve listened to it, they can buy the track, reply with a message and/or song, or share the song with someone else. Sharing earns the sender the right to listen to the song one more time. The chat view also keeps a record of all the tracks that have been shared between users."
Songs may be sent to one person or to many, either within the app or via FACEBOOK, TWITTER or INSTAGRAM.
So far, the company has reached licensing agreements with UMG, WARNER, SONY and EMI to offer each label’s full music catalog. The BOOMIO platform will launch with about two million songs, which will continue to grow over the next several months as the labels’ back catalogs are added to the service.
BOOMIO will launch as a free iOS app this DECEMBER with the ability to buy songs via ITUNES, with which it is partnered in an affiliate program. An ANDROID version is planned for early Q1 2015 with support for GOOGLE PLAY. The company declined to comment about funding at this time.