NAPAbroadcasting.com Launches In The Napa Valley
October 30, 2014 at 11:18 AM (PT)
Former KVON-A-KVYN/NAPA, CA GM JEFF SCHECHTMAN has launched NAPAbroadcasting.com, a new online station based in the NAPA VALLEY. SCHECHTMAN has partnered with NAPA VALLEY COLLEGE, where offices and studios are located, and SWEDEMEDIA on the project. News-Talk programming is underway with music scheduled to be added in JANUARY. Programming is available on demand.
SCHECHTMAN said, “after leaving KVON/KVYN, I worked on several other non-radio projects. Suddenly it became clear to me and others in the community that there was a huge need for local programming that wasn’t being served.” He noted that KVON is now primarily a FOX SPORTS RADIO affiliate and KVON and KVYN have outsourced news to reading headlines from a local paper, but that “there is currently no original audio reporting and no chance for the community to hear the voices of local leaders, opinion makers,or other citizens.”
He added, “NAPA also provides a unique economic opportunity, because in addition to local news and talk, we can expand the effort to incorporate wine, food and health programing, which has both local and worldwide appeal. We can use the internet for both local, regional and worldwide purposes.”