WWYY Flips To Alternative As Spin Radio
October 31, 2014 at 7:07 AM (PT)
CONNOISSEUR MEDIA Active Rock WWYY/ALLENTOWN will flip formats at 12 Noon TODAY (10/31) to Alternative.
"We conducted an intensive local radio market research project, and it clearly stated there was significant demand for an Alternative station in our area," said GM RICK MUSSELMAN. "It's a format that will attract a wide variety of listeners right away. The Millennial generation will embrace this station. It's their music, and they're extremely passionate about it. Our advertisers -- both existing and new -- will reap the benefits of the loyal and long listening habits of these Alternative music partisans."
The station's new format will feature a mix of Alternative music from the 90s, 00s and today.
The current music that's a part of the Alternative radio format has traveled a long road from its early to mid-90s roots, said PD/Brand Manager BILL SHERIDAN. "Back then, harder-edged groups like PEARL JAM, NIRVANA, SOUNDGARDEN and THE RED HOT CHILI PEPPERS dominated the format. Today, emerging artists and groups such as MILKY CHANCE, HOZIER, VANCE JOY and BIG DATA are putting out really great music. The melodies are sharp, and the lyrics are easily understood. I'm betting our mix of Classic Alternative titles and newer material will be a huge hit. In preparing THE NEW SPIN RADIO 107.1 for launch, I've become a new fan of many of today's Alternative acts. It's going to be a unique and very enjoyable listening adventure for a lot of people."