PledgeMusic Names Dan Ghosh-Roy Head Of Marketing & Digital Strategy
November 3, 2014 at 12:36 PM (PT)
PLEDGEMUSIC has appointed DAN GHOSH-ROY as Head of Marketing & Digital Strategy. Previously ULTRA MUSIC SVP/Digital Strategy, Development & Operations at GHOSH-ROY will oversee all global marketing initiatives at PLEDGEMUSIC including brand messaging, social media, digital amplification, and product marketing. He will be spearheading PLEDGEMUSIC's artist roundtable program by meeting with members of the PLEDGEMUSIC Artist Community and helping them to craft best in class campaigns both on and off the PLEDGEMUSIC platform.
"I am thrilled to be joining the PLEDGEMUSIC team," GHOSH-ROY said. "The artist and fan community that has evolved on the platform over the past five years presents a unique opportunity for artists to create personalized and fan focused experiences that have never been available before. I know that this generation of creatives will be offering products we couldn't have fathomed even a year ago. Whether it's VIP access to the making of and first listen of an album, sitting in the booth with your favorite DJ as they play your personally curated set, or your favorite YouTube star having you as a guest in their video, the sky is the limit on PLEDGEMUSIC and I can't wait for the next great campaign."
"We are lucky to have DAN join our dedicated team as he brings an unparalleled expertise and real passion for furthering the brand," PLEDGEMUSIC Pres./Founder BENJI ROGERS said. "His commitment to PLEDGEMUSIC will elevate our future artist campaigns to the next level, making an even more dynamic experience for our community of users."