Triton: Paving The Way For Digital Audio
November 5, 2014 at 6:05 AM (PT)
On TRITON DIGITAL's website, SVP/GM Advertising BENJAMIN MASSE posts, "Over the years, the digital audio industry has suffered from a lack of standardization when it comes to delivering digital audio ads. On one hand, this has fostered innovation and enabled TRITON DIGITAL to develop new and unique ways to serve audio in a display-centric world. On the other hand, it has limited industry growth due to fragmented technical solutions and proprietary software."
MASSE continues, "I am pleased to announce that this will no longer be an issue. TRITON DIGITAL is among the first digital audio technology providers to become compliant with the IAB’s Digital Audio Ad Serving Template (DAAST). We will no longer need to ask vendors, partners, and clients to implement custom technology to use our advertising solutions, but rather simply follow an IAB standard.
"Technically speaking, DAAST is the output of an ad server and associated trackers to measure the delivery of audio ads. You’re probably asking yourself, what in the world does that mean? Basically, it provides a common set of specifications for audio ad delivery and reporting across a wide variety of devices and platforms, creating a common standard across the industry.
"Achieving DAAST compliance means we are no longer confined to the requirements of the ad server business, most of which were built with display in mind. With DAAST, we can better support our clients’ success by enabling a more automated, transparent, and streamlined approach."
Read the full post here.