Arbitron Unveils Weekly Ratings For Houston PPM
August 24, 2006 at 10:38 AM (PT)
ARBITRON has released new ratings software for its HOUSTON demonstration of the PORTABLE PEOPLE METER (PPM) audience measurement service. The new software allows radio programmers the ability to download weekly ratings updates.
ARBITRON VP/Programming Services & Development GARY MARINCE said, "Instead of waiting as long as a month for a ratings report that only reflects the average audience for the previous three months, radio station executives will now have a single week of reliable audience ratings to see how a programming strategy is working. And thanks to the reliability of the PPM ratings, programmers won’t have to resort to home-brew, back-of-the envelope extrapolations of Arbitron data that can lead to misleading conclusions about the behavior of the radio audience. With PPM, when you run a strong promotion, make a personality or format change, you'll have credible audience feedback within weeks."
Say goodbye to extrapolations!
"We designed the software to look and feel like the monthly ARBITRENDS SM system," added ARBITRON Director, PPM Client Software GEORGE BRADY. "Programmers will see the same dayparts and the same demographics that they are used to (with the addition of 6+ and 6-11). However, instead of trending a rolling three-month average just 12 times each year, stations’ executives will be able to trend week-to-week estimates for all encoded stations in PPM-measured markets."
The first weekly ratings report released today (8/24) covers the week of JULY 27-AUGUST 2 with combined weekly data included for the four weeks in JULY. Here are the Top 5 AQH Persons 6+ (MONDAY-SUNDAY, 6A-mid) from 7/27-8/2:
AC KODA (28,400)
Top 40 KRBE (26,000)
Urban AC KMJQ (24,200)
Hot AC KHMX (22,900)
Spanish KLTN (22,400)