WPHI Officially Launches Throwback Hip-Hop Format
November 7, 2014 at 10:52 AM (PT)
YESTERDAY ALL ACCESS reported (NET NEWS 11/6) RADIO ONE Urban WPHI (HOT 107.9)/PHILADELPHIA had dismissed the air staff and that there were strong possibilities of a format flip. Today RADIO ONE made it official and launched it as a Throwback Hip-Hop station, BOOM 107.9. The decision impacted nine employees.
GM SHAWNEEN THOMPSON said, "We take the loss of employees seriously. We are working to ensure all of our impacted employees are transitioned with dignity and respect they deserve. Though disappointed by this unfortunate but necessary decision, we are excited about our future with BOOM 107.9."
The new BOOM 107.9 becomes the second major market RADIO ONE has flipped to Throwback Hip-Hop. Last month they launched BOOM 92 in HOUSTON (NET NEWS, 10/13).