Jacobs Media: Donâ€™t Blame The Straw Man
November 11, 2014 at 4:17 AM (PT)
In their most recent blog post, the folks at JACOBS MEDIA write, "recently, MARK RAMSEY wrote a post that took a shot at the downsides of chasing NIELSEN numbers -- and more importantly, stations that program to it, rather than satisfying listeners and converting them into true fans.
"In 'NIELSEN Is A Toxic Force that Imperils Radio’s Future,' MARK went after the PPM mentality that puts ratings ahead of the customer experience. And of course, any blog post that puts NIELSEN in a bad light (much like the IRS or OBAMACARE) is a magnet for page views and comments because the ratings are always such an incendiary topic.
"But NIELSEN isn’t the problem, despite the fact that so many in radio (and TV) blame it for the industry’s failures and shortcomings. The real culprit is the way in which brand managers and companies allow it to overshadow the smart, constructive, and strategic activities that keep stations truly healthy well past the Holiday Book."
Read the full post here.